Admar Promotions Group: Glossary of Ad Specialty Related Terms

The following is a list of words and their definitions that may arise in when discussing your marketing/promotion plans or corporate gifts with a promotional products company like Admar.

If you can't find the term you were looking for, please contact Admar to get your definition and so we can update our list.

Admar Promo Points: Earn promotional points towards premium products, like high-end DVD players and GPS units, when you purchase from Admar. See also Loyalty Program.

Advertising Specialties or ad specialties: imprinted promotional products distributed for free, e.g. an imprinted Bankers¨ ballpoint metal pen with chrome trim.

Advertising (promotional) products: products used to advertise a company.

Business gift / Corporate gift: an item given voluntarily as a sign of appreciation to a person involved in business activities.

Business promotional products: a.k.a. corporate gifts or business gifts; promotional products given to business associates, usually intended as a gesture of gratitude or good will.

Clearance: heavily discounted items no longer being offered in Admar's inventory of 1,000,000 promotional products.

Commemorative: item that serves as a reminder or memorial of a special occasion or person, e.g. an engraved wall plaque or decorative optical crystal.

Corporate apparel: clothing which has been branded by a company.

Corporate promotional gift: gifts which have a dual function of promoting a company.

Custom gifts: products which were tailor-made or altered specifically for a certain person or group of people, includes items such as custom bags, promotional mugs, promotional clothing, etc.

Custom imprinted: imprinted products which are promotional; products which have been imprinted with a company's brand, such as promotional pens, promotional t-shirts, etc.

Custom promotional products: merchandise that is altered so that it can be used in the promotion of a company with their specific and unique characteristics, such as company name, logo, address, website address, phone and fax numbers, tagline, etc.

Deboss: To press a design into a metal, leather, fleece, etc. surface.

Emboss: A technique which creates a raised (3-dimensional) image on fabric, etc.

Embroidery: An ancient variety of decorative needlework in which designs and pictures are created by stitching strands of some material on to a layer of another material. Most embroidery uses thread or wool stitched onto woven fabric or other materials, such as fleece, leather, nylon, etc.

Employee Recognition: an item given to an employee as a reward for excellence, achievement, safety, service, quality or commitment. Why not an imprinted Spector & Co. leather business card case for your sales team?

Etching: the art of preparing etched plates from which designs and pictures are printed using acid or similar chemicals.

Executive gifts: gifts given at the executive level; see also: business gifts or corporate gifts.

Golf promotional products: golf products which have been altered to advertise a company.

Imprinted promotional product: a.k.a. advertising specialty; merchandise that is branded in a permanent manner (e.g. ink, embroidery, etc.) to promote or brand a company. E.g. a customized Nike cap embroidered with your company logo or imprinted pens with your company name and contact information.

Incentive: something that inspires or tends to encourage action, or greater effort, as a reward offered for increased productivity or loyalty.

Laser engrave: practice of using lasers to engrave or mark an object.

Logo products: merchandise imprinted with a company logo, includes logo items such as embroidered logo apparel and imprinted logo pens, etc.

Loyalty Program: a unique and customized ad specialties strategy using incentives to promote various business goals, such as customer loyalty, employee retention and branding.

Online Corporate Store: or electronic commerce (e-commerce) consists of buying and selling products or services over electronic systems such as the Internet and other computer networks.

Personalized gifts: see also custom gifts or unique gifts.

Premium: 1) imprinted promotional products which are given as prizes, bonuses, awards or incentives for a precise action. 2) a high quality product or a highly priced item.

Promotional giveaway: merchandise branded with a company name and given to potential customers for free.

Promotional marketing: programs designed to increase visibility of a company (brand awareness) with the intention to drive consumer action.

Promotional merchandise: see promotional products.

Promotional products: specialty items used for advertising; includes both decorative and useful items of merchandise that can be incorporated in marketing campaigns used to endorse a product, service or company agenda. They can include advertising specialties, apparel, awards, business gifts, commemoratives, premiums, prizes, etc. and typically have an imprint of a brand, logo, or message.

ROI (return on investment): the total profit or savings less the original investment. It can also measure the effectiveness of promotional products in achieving a desired result.

Safety program: a reward-based promotional products strategy used to encourage awareness of and adherence to company safety standards.

Silk screen: a stencil method of printmaking in which a design is imposed on a screen of silk or other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface. Also called screen-printing, silk-screen process.

Specials: regularly stocked items chosen to be featured for a limited time only through a price reduction.

Tackle twill: a woven pattern of diagonal or twill lines that run upward to the right or left of the fabric face.

Tradeshow giveaways: custom promotional items that a company orders in so that they may give something away for free to their potential customers during a tradeshow.

Unique gifts: unusual or one-of-a-kind gifts.

Vector artwork: electronic artwork offered in a high quality and adjustable format, such as those produced in programs such as, adobe illustrator or coral draw.

WOW Factor: the sound an Admar client makes at every point of service from the initial contact and creative promotional strategy to ordering, timely delivery or sooner and level of product quality.